10.24.2013: Why good photography matters.

The images on the left were professionally styled (by me!) and professionally photographed. The images shown on the right lack any sign of life (I won’t even begin to comment on the missing appliance and the open commode). Great photos, like the two on the left, highlight the project and entices the viewer by offering the sense of a captured moment. They also entice people to regard companies that are featured with them highly. If you’re not showing the world your great work, you’re selling yourself short.

Beguiling images shown on left: Project by Cape Associates; Photos by Dan Cutrona. Images on right: who cares?