Spoiler: You should have local landing pages.
Gotta love Facebook Memories. The sometimes-stalker-ish function reminded me a couple of days ago, on September 26th, that on that day in 2013, I had wrapped up my tenure as the editorial and content director at Lighthouse Media Solutions. A full-day meeting at the Boston Harbor Hotel with the entire editorial staff ended with the… Read more »
You can’t afford to ignore your Google listing.
Please enjoy this five-part analysis of my crippling materialism.
With the fifth anniversary of launching my social media marketing business on Cape Cod, I’m finding myself feeling extremely grateful and surprisingly thoughtful. The decision to leave my position as the editorial and content director for Lighthouse Media Solutions wasn’t easy. It was a cool job, one which I truly loved. So why did I… Read more »
People love lists, man.
What makes millennials open their wallets?
Seeing a decline in Instagram engagement? Mystery solved.
Problem-solving at its finest.
Social media marketing can get tricky for seasonal businesses, and this is especially true for those who specialize in lodging on Cape Cod. For these seasonal operations, including KDC clients Kalmar Village in Truro and Seadar Inn by the Sea in Harwich, it’s important to strategize throughout the year to ensure a successful season when… Read more »