A Look Back on Social Media in 2023

cape cod social media marketingby Brittany McSorley

It’s that weird week between Christmas and New Year’s Day. Everyone is making resolutions yet eating like there’s no tomorrow, taking naps on any available surface, and ruminating on the past year. It’s been a weird one for social media marketing, so we thought we’d take a trip down memory lane and remember how the online landscape changed in 2023. This year:


Twitter Became X: In America, we must place extreme cultural significance on the childish whims of billionaires, lest we dishonor the founding fathers. They wanted it to be this way! Following months of drama, unsettling weirdo Elon Musk bought Twitter in October of 2022, but the big 2023 news was his rebranding of the platform as X, for reasons, probably. I’m sure there was at least one reason. Other cool moves by Musk involved lifting restrictions that allowed hate speech to flourish. Advertisers, investors, and users continue to flee. Well done, sir!


Meta Launched Threads: Once it became clear that Twitter was, um, changing, Facebook and Instagram’s parent company, Meta, launched its own alternative to the once-beloved platform. Threads enjoyed a very strong start, but X still has more daily users, so we’ll have to keep watching in 2024 to see who comes out on top.


TikTok Kept Growing: The social media platform of choice for the young and cool reached 1.5 billion users in 2023, a 16% boost from the previous year. Its finest moments of the year, in my humble opinion, revealed two profound truths about the human race: Men think about the Roman Empire a lot, and women absolutely love eating a chaotic assortment of snacks for dinner.


AI Worried Me: ChatGPT technically launched in November of 2022, but AI really took off throughout 2023, and I personally have not been loving it! But you can decide for yourself if replacing people with algorithms is the right call for humanity. C’est la vie!


This Perfect Dog Rode the Elevator: On a personal note, my mental health in 2023 pretty much hinged on this viral video of a couple singing a made-up song to help their nervous dog ride the elevator in their building. I am not exaggerating when I say I have sung this song to my old and anxious cat hundreds of times, and maybe to myself a few dozen times as well. It’s just nice. Happy new year.