Whether you’re launching a new business, or reinventing your current one, you’re psyched about the changes and you want the world to know. We work with you in getting your exciting news out. We’ll sit down together and figure out what your company needs to achieve new goals or to sustain continued growth. We nail down your demographic, and we engage them. Then we – and the operative term here is “we” – decide on a multi-pronged approach and we attack.
Because great images are the basis of virtually every aspect of an effective public relations program and few businesses already have them, we typically start with photography. Jennifer Kain DeFoe, the owner of Kain DeFoe Communications, is a surprisingly-decent photographer. Her images have been published in many magazines. If you’d like to take this critical step in building your business a step further, we’ll arrange a photo shoot with one of the best photographers in New England. We’ll also style your photo shoot. When it comes to images, trust us; styling is the difference between so-so and spectacular.
Already have great photos? Well done you. We’ll use them to their fullest advantage in showing the world your incredible business.
Once we have fab photos in hand, we’ll starting working our relationships with editors and writers to get your product or business featured in regional and, if applicable, national publications and media outlets. We know all the right people, and Jen used to be an editor herself, so we know how to make your business stand out from the pack.
We’ll also start building a presence for your company on all relevant social media platforms. And relevant matters: If you’re a lawyer, you don’t need to be on Snapchat. We’ll use all of your gorgeous photos to make sure your company looks its very best…everywhere.