While Google’s algorithm change in 2015 got so much attention it sparked the widely used #mobilegeddon, their change early in 2016 received much less fanfare. Now more than ever, Google considers a website relevant if it provides new, useful content for its users. Google does not care about making your business succeed.
This means effective web writing is the single most important element in getting visitors to your website which will, hopefully, get them to buy your product.
An effective marketing article is one that doesn’t read like marketing. It’s one that offers valuable information, such as DIY tips and expert advice, not something that goes on and on about how great your business is. It’s about telling a story.
If you’re not a mechanic, you wouldn’t change your own carburetor. So if you’re not a writer, why would you attempt to do your website content?
Jennifer Kain DeFoe is an AP-award-winning writer whose work has been published hundreds of times in regional and national publications. She is also adept at creating the kind of content search engines consider valuable while artfully slipping in valuable keywords and phrases.
Prices start at $400 and vary depending on the amount of content needed
