Facebook Accounts Every Social Media Marketer Should Follow

cape cod social media marketing

by Brittany McSorley

As a Cape Cod social media marketing firm, part of our job is staying up to date on the latest developments in the digital world. One of the best ways to remain in the know? Following fellow experts. Since Facebook is the ultimate social media giant, many marketing experts maintain Facebook accounts that provide helpful tips, industry news, and valuable perspective for social media marketers. Here are a few of our favorite accounts; give them a follow to give your own marketing strategy an edge.



A global leader in the social media game, Hootsuite shares a ton of content exploring new trends, classic strategies, and everything in between.



Hubspot is another big name in digital marketing. The company’s Facebook account is full of helpful videos, informative blog posts, and motivation from experts. Bonus: Hubspot has been great this year at shifting its focus toward establishing a “new normal” in the face of the pandemic.


Marsha Collier

An ecommerce and social media expert, Collier has plenty of insight when it comes to online marketing strategies. Her Facebook page is a gold mine, particularly if you’re looking for webinars to build your marketing skills.


Mari Smith

Smith is a marketing veteran known as the “Queen of Facebook.” Need we say more?


Rachel Pedersen

If growth is your social media focus, Pedersen is a must-follow. Her area of expertise is Facebook ads, which can really transform your marketing strategy. Check out her Facebook group Become a Social Media Manager for even more insider info.


Rand Fishkin

Founder of SEO tool Moz, Fishkin is an expert in tech and social marketing. If you want to dive into the nitty gritty of data analysis, look no further.


Following one, a few, or all of these accounts will help you increase your marketing knowledge and put valuable strategies to use. And of course, make sure you’re following us too.