by Brittany McSorley
When it comes to social media marketing on Cape Cod, business owners have a distinct advantage: the beautiful backdrop of the Cape. Nearly all marketing content can be made more appealing with the addition of a beautiful photo of this place we call home.
With this in mind, we wanted to gather some websites that can also turbo-charge your digital marketing efforts. Here are a few we recommend:
The Content Strategist is the blog on Contently’s website. It offers tons of strategy tips and insider info, making it easy to stay up to date on industry developments.
Let’s be honest: research can get boring. With the Marketoonist, this is not an issue. Visit this site for a weekly cartoon inspired by marketing, accompanied by a helpful blurb that explores the topic further. Pretty cool, right? You can also sign up for the site’s email list to get each week’s cartoon in your inbox.
If you’ve been saving cool ideas or interesting content to your bookmarks bar all this time, it’s probably a bit of a mess. Are you ever going to use that casserole recipe you saved in November 2014? Be honest.
With Pocket, you can save things for later in a more organized way, whether it’s content you want to share, articles you don’t yet have time to read, or more casseroles you’ll never make. Pocket can save content from basically any page, app, or publication. Time to clear out those bookmarks!
HubSpot has one of the most helpful and accessible marketing blogs out there. Visit this site for marketing news, info on the latest trends, and lots of how-to pieces.
Looking for something more specifically curated for small businesses? FitSmallBusiness offers advice, ideas, and news covering all aspects of small business marketing, both online and off.
If you read this blog regularly, you know that the digital marketing landscape is always changing. One day you’re using Instagram to keep tabs on troublesome love interests; the next, Instagram gets rid of that feature because it’s an enormous invasion of privacy. Who can keep track of it all? eMarketer can. It’s a great source for digital marketing research.
You’ve probably heard about the importance of SEO (search engine optimization) in online marketing too many times to count. SEO is absolutely crucial for successful content marketing. Unfortunately, it can also be incredibly annoying (or, if you’re an optimist, “challenging”). Backlinko offers some guidance with SEO and traffic tips, plus a helpful newsletter.
Words are cool, but images are cooler. I believe Shakespeare said that. Piktochart helps you create infographics to use in your digital marketing, so you can get those creative juices flowing and give your followers key info about your services.
According to the internet, Neil Patel is a digital marketing deity. His website gets two million visitors a month. He also has a YouTube show and a podcast dedicated to sharing marketing tips with the world. In short, he knows what he’s talking about. If you have a marketing question, Neil has the answer.
Marketing Land is a one-stop-shopping site with extensive content, covering everything from social media and analytics to SEO and similar important acronyms.
Head to Social Media Today to stay updated on trending social stories. You’ll never again be the last to hear about an extensive (and poorly received) Facebook overhaul.
What kind of marketing experts would neglect to put their own website on this list? Come to KDC for the professional services; stay for the fun blogs! (And the photos of the Cape. We walk the walk.)
