by Brittany McSorley
We’ve distributed our fair share of advice on social media marketing on Cape Cod: brands to emulate, mistakes to avoid, tools and trends to watch, and more. But we’re willing to admit that occasionally — occasionally — there are others who provide valuable tips for navigating the marketing landscape. We thought we’d share with you some of the most powerful marketing advice we’ve come across. When in doubt, let these quotes guide your strategy:
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
– John Wanamaker, Department Store Magnate
Marketing sometimes requires a shot in the dark, and that’s okay.
“Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.”
– Dale Carnegie, Author and Lecturer
Cater to your customers’ taste, not your own.
“Your brand is not what you sell.”
– John Iwata, Executive Fellow at the Yale School of Management
Your marketing strategy requires a brand identity beyond your product.
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.”
– David Beebe, Brand Marketer
In your excitement to sell, don’t forget about the buyer.
“Social media allows big companies to act small again.”
– Jay Baer, Marketing Expert
Social media is very personal, and it should be treated that way.
“Either write something worth reading or do something worth writing about.”
– Benjamin Franklin, Founding Father
Whether your marketing approach is more about writing or doing, don’t slack off.
“Build something 100 people love, not something 1 million people kind of like.”
– Brian Chesky, CEO of Airbnb
Quality over quantity, always.
“The key is, no matter what story you tell, make your buyer the hero.”
– Chris Brogan, CEO of Owner Media Group
The customer really is king.
“An ad is finished only when you no longer can find a single element to remove.”
– Robert Fleege, Advertising Expert
Cut that sentence. Cut it. Yes, really. You don’t need it. I promise. Shh. Cut it.
“The most powerful element in advertising is the truth.”
– William Bernbach, Creative Director
This is the big one.
Do you have a marketing mantra you live by? Share it with us on social!
