Spoiler: You should have local landing pages.
Big changes are coming to Facebook (again).
Not now, not ever.
Instagram’s Stories feature calls for a new approach to social media marketing.
When I launched Kain DeFoe Communications, my Cape Cod content marketing firm, in 2013, I built my website using GoDaddy’s online design tools. For the first three years I was in business, it served my new company’s needs; it was attractive and it offered info on the services I provided. What that self-built website did… Read more »
Blogging for business is a crucial component of content marketing. Stop over-thinking it and just start writing already.
I don’t mean this to sound boastful – really; I don’t – but my career has given me some pretty cool opportunities. I’ve interviewed well-known people, been on TV and radio, written a children’s book, styled a cover shoot for Miss Universe, etc. Pretty cool, right? So you’d think I’d be all ‘been there/done that’ at this… Read more »
Realistically, the reason Kain DeFoe Communications exists is because business owners are too busy doing business to keep up on the marketing and social media updates they know they need to do. So I take care of it for them. You’d think that someone who is constantly harping about the importance of marketing and social media would realize when their own… Read more »
Well, the point is to grow your business. That’s fairly obvious. I wrote about the ‘social soft sell’ a couple of months ago. Social media outlets and your website are where that soft sell, and content marketing, happen. Rather than taking an ad out in a magazine and waiting for the phone to ring, you engage potential clients by providing an… Read more »
Part of my schtick when I’m attempting to explain content marketing to my clients is that ‘it’s not about selling this product at this moment; it’s about being part of the conversation.’ If you sell snow shovels but no one needs a snow shovel at the very moment you run an ad, you’ve lost them forever. But if you’re continually… Read more »