Millennials want our childhood back, and we’re willing to pay for it.
Instagram’s Stories feature calls for a new approach to social media marketing.
When I launched Kain DeFoe Communications, my Cape Cod content marketing firm, in 2013, I built my website using GoDaddy’s online design tools. For the first three years I was in business, it served my new company’s needs; it was attractive and it offered info on the services I provided. What that self-built website did… Read more »
Blogging for business is a crucial component of content marketing. Stop over-thinking it and just start writing already.
I don’t mean this to sound boastful – really; I don’t – but my career has given me some pretty cool opportunities. I’ve interviewed well-known people, been on TV and radio, written a children’s book, styled a cover shoot for Miss Universe, etc. Pretty cool, right? So you’d think I’d be all ‘been there/done that’ at this… Read more »
For the record, I used to sell advertising. It is a tough, thankless job and people feel shockingly free to treat you with a complete lack of respect (FYI: It’s also pretty damned lucrative; they’re not in it for the glory). As a former magazine editor, I worked with advertising salespeople and did everything within… Read more »
Maybe I’m a little OCD on this point. Whatever. I honestly don’t care if you’re the greatest designer or florist or chef or whatever in the world; if you don’t have an endless stream of decent images, there’s really not much I can do to help with your social media marketing and content marketing. This isn’t just… Read more »
10.15.2014: I survived my first year in business! My official first anniversary was on October 7th. That was the day I started marketing Kain DeFoe Communications. I mailed out business announcements on a Thursday afternoon and I got my first call the following Saturday morning. Pretty good, huh? But I’d know that business owner for 30 years. If… Read more »
I’m switching my random musings over to WordPress because posting with Go Daddy’s website builder is a pain in the butt. Pardon me if you’re rereading stuff. I posted last month about the need to hire some help and renovate a hideous man cave to create a home office. I’ve done both! Meet Gemma Leghorn…. Read more »
Realistically, the reason Kain DeFoe Communications exists is because business owners are too busy doing business to keep up on the marketing and social media updates they know they need to do. So I take care of it for them. You’d think that someone who is constantly harping about the importance of marketing and social media would realize when their own… Read more »