Well, the point is to grow your business. That’s fairly obvious. I wrote ​about the ‘social soft sell’ a couple of months ago. Social media outlets and your website are where that soft sell, and content marketing, happen. Rather than taking an ad out in a magazine and waiting for the phone to ring, you engage potential clients by providing an… Read more »

Part of my schtick when I’m attempting to explain content marketing to my clients is that ‘it’s not about selling this product at this moment; it’s about being part of the conversation.’ If you sell snow shovels but no one needs a snow shovel at the very moment you run an ad, you’ve lost them forever. But if you’re continually… Read more »

I started a business. Of course the first thing I had to do was actually market myself. Luckily I read Who Moved My Cheese all those years ago. Had I not, I might not have listened to the younger, dare I say wiser, people at Lighthouse Media Solutions. I knew from the get-go that a website was critical. I also knew I had… Read more »

The images on the left were professionally styled (by me!) and professionally photographed. The images shown on the right lack any sign of life (I won’t even begin to comment on the missing appliance and the open commode). Great photos, like the two on the left, highlight the project and entices the viewer by offering the sense of a captured moment. They also entice people to regard companies that… Read more »