5.21.2014: Content Marketing – What’s the point?

Well, the point is to grow your business. That’s fairly obvious. I wrote ​about the ‘social soft sell’ a couple of months ago. Social media outlets and your website are where that soft sell, and content marketing, happen. Rather than taking an ad out in a magazine and waiting for the phone to ring, you engage potential clients by providing an… Read more »

3.26.2014: The Social Soft Sell

Part of my schtick when I’m attempting to explain content marketing to my clients is that ‘it’s not about selling this product at this moment; it’s about being part of the conversation.’ If you sell snow shovels but no one needs a snow shovel at the very moment you run an ad, you’ve lost them forever. But if you’re continually… Read more »

12.15.2013: Clooney vs. Levine. Please.

Adam Levine is the “sexiest man alive”? Really, People? you’re killing me. Let’s compare the 1997 winner of the highly-coveted (ahem) title, George Clooney, with the newly anointed Adam Levine. As the pics from early on in their careers clearly show, Clooney has style. Levine has a stylist. Clooney is the recipient of three Golden Globes and two Oscars honoring his… Read more »

10.24.2103: My Cheese is Moving .

I started a business. Of course the first thing I had to do was actually market myself. Luckily I read Who Moved My Cheese all those years ago. Had I not, I might not have listened to the younger, dare I say wiser, people at Lighthouse Media Solutions. I knew from the get-go that a website was critical. I also knew I had… Read more »

10.24.2013: Why good photography matters.

The images on the left were professionally styled (by me!) and professionally photographed. The images shown on the right lack any sign of life (I won’t even begin to comment on the missing appliance and the open commode). Great photos, like the two on the left, highlight the project and entices the viewer by offering the sense of a captured moment. They also entice people to regard companies that… Read more »

9.30.2103: I’m obsessed with this image.

This image, by the ever-talented Carla Ten Eyck, is one of my all-time faves in my entire career. It’s from the fashion shoot for the 2012 edition of Southern New England Living. We were shooting at the Boston Design Center. Gorgeous model – check. Great outfit from Puritan Cape Cod – check. But I felt we needed something… Read more »

The Anniversary: Beautiful. Determined. Scrappy. Unified.

I posted today on my biz Facebook page about the personal social-media-related aftermath of the Boston Marathon bombings. But there a hell of a lot more going on for me, and everyone, in the days that followed that horrid, disgusting day. I was in the car and heard the first inklings of the devastation on… Read more »

Let’s Play Calvinball

No, the beloved Calvin and Hobbes aren’t running toward the kid’s book. I guess I sort of am. I was a big fan of the now-defunct Calvin and Hobbes comic strip and often felt like my life was in fact a game of Calvinball (making up the rules as you go). I had a plan… Read more »

The Coastal Living House

I seem to be really harping on this photo (Dan Cutrona Photography) but I adore the image and having the privilege to style it twice for two different magazine features has made the entire house an all-time fave. Dan and I styled and shot it for “Southern New England Home” in 2012 and then I… Read more »