Do you know where your customers are spending their time on the internet?
Reach Your Audience on the Right Channel
Google My Business: The Up-and-Coming Platform You Shouldn’t Ignore
Your company’s Google listing just became more important.
Nostalgia Rules the Day: A 90s Baby on Reliving the Decade
Millennials want our childhood back, and we’re willing to pay for it.
Ephemeral Marketing: How Instagram Stories Are Changing the Game
Instagram’s Stories feature calls for a new approach to social media marketing.
Build Your Biz with a Better Website
When I launched Kain DeFoe Communications, my Cape Cod content marketing firm, in 2013, I built my website using GoDaddy’s online design tools. For the first three years I was in business, it served my new company’s needs; it was attractive and it offered info on the services I provided. What that self-built website did… Read more »
A Blog Post About the Importance of Blogging
Blogging for business is a crucial component of content marketing. Stop over-thinking it and just start writing already.
My First National Cover
I don’t mean this to sound boastful – really; I don’t – but my career has given me some pretty cool opportunities. I’ve interviewed well-known people, been on TV and radio, written a children’s book, styled a cover shoot for Miss Universe, etc. Pretty cool, right? So you’d think I’d be all ‘been there/done that’ at this… Read more »
On Ad Salespeople & Yahoo
For the record, I used to sell advertising. It is a tough, thankless job and people feel shockingly free to treat you with a complete lack of respect (FYI: It’s also pretty damned lucrative; they’re not in it for the glory). As a former magazine editor, I worked with advertising salespeople and did everything within… Read more »
Get the Picture?
Maybe I’m a little OCD on this point. Whatever. I honestly don’t care if you’re the greatest designer or florist or chef or whatever in the world; if you don’t have an endless stream of decent images, there’s really not much I can do to help with your social media marketing and content marketing. This isn’t just… Read more »
One year. One week. One day.
10.15.2014: I survived my first year in business! My official first anniversary was on October 7th. That was the day I started marketing Kain DeFoe Communications. I mailed out business announcements on a Thursday afternoon and I got my first call the following Saturday morning. Pretty good, huh? But I’d know that business owner for 30 years. If… Read more »
